How to have an eco-friendly Christmas

How to have an eco-friendly Christmas

Tis the Christmas season again and as all the good folks at home begin to rifle through their attics for last year’s decorations, we at Focos Displays thought we could give out a few suggestions for making this Christmas a little more eco-friendly;

1) Buy local
While malls do their best in trying to drag you through their doors with awesome deals and discounts, local craft stores and Christmas markets always help bring a personalized touch to gift-giving. Plus you have the added benefit of knowing exactly who and where your hard-earned money is going to!

2) Reuse and recycle
If somehow those attic decorations don’t seem to pan out like they did the year before, you can always head down to the Goodwill or Salvation Army thrift store and browse their aisles for a wide selection of holiday decorations. Plus you’re buying from a place with a good cause, so it’s a win win for everyone involved.

3) Switch to LED
While you may gaze upon your old Christmas lights with nostalgia, it’s good to know that the newer Christmas lights made these days use LED bulbs which are 90 percent more efficient that traditional lights. They also last way longer than the regular fluorescent bulbs. Need we say more?

4) The gift of “Re-gifting”
While a lot of people turn their noses up at the thought of “re-gifting”, that is, to repackage a gift you received before, we actually think it makes perfect sense. Keeping something you don’t need is wasteful and passing on something which could be appreciated by someone else is a good idea. However, we recommend discretion on your part as not everyone can be game to this idea.

How can a banner stand help your business grow?

Retractable banner stands are an easy and convenient option to promote your business, product or service. The ability to retract the graphics back into the base stand helps provide a secure way to protect it from damage. Our banner stands come equipped with an updated state of the art mechanism system which allows them to be set up and dismantled with ease.

The retractable banner stand is the perfect option for trade shows and events and is lightweight and extremely durable for long term use. We also offer a double side banner stand option which allows graphics to be displayed on both sides of the stand instead of the traditional single sided one. An example of our single sided banner stand can be seen in the picture below. To find out more, click here.

The power of a business card

Did you know that a business card is a very powerful accessory to have to market yourself? Here are a few suggestions to help you design the most suitable card for you and your business;

Design

The business card’s design is important and can go a long way in leaving a good impression on the other party. A business card should adequately put across to your target client what you want them to perceive about you. The design should be clean and simple to avoid cluttering the card while giving unique value to the customer who receives it. Although most business cards are the standard 3.5” x 2” size, creatively shaped cards or materials promote conversations and should be pursued depending on the nature of your business.

Message

The message written on the card should be clear and concise. Information such as your company name, logo, your name (title optional), and contact information should be written on the front of the card. While most cards will have the bottom side blank, it doesn’t hurt to add a little content to spruce things up. Placing a photograph of yourself on the card can go a long way in helping a client remember your name and face.

Presentation

Business card etiquette is important and differs depending on a client and their background. For example, in Asian countries, business cards are presented and received with both hands, read over and then placed on the table in front of you or into a wallet (placing a card into your pockets is considered offensive). The general rule of thumb is for business cards to be handed out after you introduce yourself to the other party. However, keep in mind that being too eager to give out a card can have a negative effect.

In conclusion, do not be afraid to be adventurous when designing your business card and do not hesitate to ask a designer for help and advice. As business practices and technology continue to advance, so does the art of business cards.

LED Lighting vs Fluorescent Tube Lighting

Here at Focos Displays, we believe that LED light bulbs are the ideal long term solution for any lighting related topics. This assessment stems from rigorous and exhaustive testing done on our end. A side-by-side comparison of LED lighting systems with fluorescent T5 lighting systems have shown us significant differences in how these two systems line up which we have outlined below;

1) Shelf Life
Fluorescent light bulbs have a rated life span of upto 10,000 hours while LED light bulbs have a rated life span of upto 50,000 hours. Even at the end of its lifespan, LED light bulbs still run at 50% of its capability. To keep up with LED light bulbs, the fluorescent light bulbs would have to be replaced approximately 5 times.

2) Heat Transfer
Fluorescent light bulbs use heat to generate light while LED bulbs use energy to generate light. We see this time and time again with respect to our light boxes where the T5 light boxes tend to get warmer on touch compared to our LED light boxes which maintain a lukewarm temperature throughout operation.

3) Eco Friendly
Fluorescent light bulbs contain mercury and glass which are toxic for the environment. LED light bulbs on the other hand contain no harmful chemicals. They also do not emit any UV light which is common in fluorescent light bulbs.

4) Adaptability
Fluorescent light bulbs generally produce a cold blue or white light. LED light bulbs are more adaptable and are available in a wide range of colors and are ideal for use in any lighting environment.

5) Energy Utilization
LED light bulbs consume less power compared to fluorescent light bulbs. This results in lower energy costs for the end user. While fluorescent light bulbs are a cheaper upfront alternative, LED light bulbs provide significant long term cost saving benefits.

Choosing the perfect light box for your restaurant

A lot of people we meet are always curious to know how one of our light boxes can help them achieve their advertising needs for their business. In the case of our restaurant clients, we always emphasize that “less is more” since our light boxes provide tremendous promotional value by themselves. All that is needed is a killer informational graphic showcasing your menu and you are basically good to go. Take for example our wall suspended Clear Frame LED Light Box. These illuminated frames can be hung right in front of a glass wall or window which allows your restaurant to attract regular passers-by and helps transform them from casual window shoppers to actual paying customers. An example of these transparent acrylic frames can be seen in the picture below. For more information, click here.

All you need to know about Touch Screen Displays

Since the introduction of the first iPhone in 2007, touch screen devices have come a long way. Interacting with a touch screen display is no longer a frustrating and tedious experience. New and advanced technologies have resulted in easily accessible and truly interactive displays that help educate as well as entertain.

While all this sounds great, how does these innovative touch screen displays actually help your business? There are a number of uses these touch screen displays can offer to your client base. Event scheduling, way-finding, information about new products and services, food and drink menus and access to your company website are just a few of the many uses these displays can be setup for. At the same time, collaborating with advertisers to advertise on your touch screen display in the form of banner ads could also result in additional monetizing options for you. Touch screen displays truly provide a captivating platform to help deliver targeted communications to your customer base. They are able to provide benefits to everyone from the customer to you as the advertiser.

We at Focos Displays currently offer a 46 inch Touch Screen Display that we believe can help deliver a truly interactive experience for your customers. Contact us to find out more.

Here’s why we believe our LED solutions are a step above the rest

LED’s have become the de-facto solution for all your lighting needs. Their flexibility and stability are second to none and it’s no surprise they have surpassed fluorescent tubes in usage. At Focos Displays, we take pride in the various LED products we provide. Here’s why you should use our LED solutions;

– Our LED’s provide clear, bright lighting unlike other competing brands.

– Our LED’s have a long shelf life (over 50,000 hours) which allow for extended usage with minimal heat diffusion.

– Our LED’s are environmentally friendly and easy to dispose when needed.

– Our LED’s are small and flexible which allow them to be used in an extensive variety of shapes, sizes,and configurations.

– Our LED’S consume low power using almost 50% less than regular fluorescent tubes.

– Our LED’s are highly durable and extremely lightweight.

– Our LED’s are CSA compliant and UL Listed (unless stated otherwise).

Tips for a secure online shopping experience

While online shopping can save you considerable time and effort, a majority of people are unaware of the subtle dangers that it can bring. Even with the latest security programs installed on your computer, it is quite easy to be tricked online. Hence we have decided to put out a small list of helpful tips to help make your online shopping experience a little safer;

1) Buy from reputed websites
Buying from reputed websites is the ideal way to start your online shopping process. Sites like Amazon and eBay are the goto stores and have practically everything under the sun. However, it would be unfair to rule out shopping at smaller ecommerce sites as a majority of them have very secure shopping platforms as well. Easy signs to spot a hack website would be misspelled words, amateurish graphics and crazy deals. Remember, if the prices are “too good to be true” then they most likely are just that.

2) Search for the SSL-verified logo
A huge tell-tale sign while shopping online would be to look for the SSL-verified logo on the site you visit. This could include a gold shield logo or something similar placed at the top of the store site. Another way to verify this would be to check your web browser’s Page information menu which would tell you whether the website is encrypted or not. Legitimate shopping websites will always have an SSL certificate from known brands such as Verisign, GeoTrust (what we use!), Comodo, DigiCert etc. For more about SSL, click here

3) Seller has a physical location
One of the most basic giveaways of an online store’s legitimacy is the physical address. Any reputable business will have a physical location posted somewhere on its website. This is a significant point that many buyers fail to pay attention to. Having a physical location shows that the website is a real business and if any issue arises, you are aware of where to turn to. Need we say more?

4) Making payments online
PayPal is the defacto payment method for shopping online and it’s easy to see why. PayPal uses a secure payment system which protects your purchases in case anything goes wrong. Another secure method of payment would be using a credit card such as Visa, MasterCard or AmEx. We strongly recommend skipping using checks or money transfers as they tend to be linked to many online payment scams.

While online shopping can be a scary experience for some, using a little discretion can go a long way in making shopping online a pleasant experience for you. FYI our online Focos Displays store has all the above security settings enabled so feel free to shop without concern. Happy Shopping!

Thinking of purchasing a new LED sign – Here’s a few tips!

Purchasing a sign can be a pretty big deal so we have compiled a small list of tips to help you make the right choice;

Investing in the Right Sign

While there are many cheap options available on the market, it does not necessarily translate into a suitable sign for your brand or even for your business. While low-cost signage might help in the short run, it always pays to invest in a higher quality sign which would lead to less headaches and ultimately help serve your business on a long-term basis.

Choosing the sign that fits your business

It is vital that you choose the sign that best represents who you are as a business. This does not just involve selecting the right size and style but making sure the sign is optimally placed so that your customers have the best possible exposure. Deviating from these simple tips can prove costly and could result in expensive and time consuming replacements and modifications that may add up over time. At Focos Displays, we offer a variety of sizes and styles for you to choose from as well as suggestions on how to maximize your sign’s potential.

Prints for your Sign

One of the other key factors to take into account when purchasing a sign is how easy it can be to replace. This is essential if you are constantly changing the content that is displayed to your clientele. Using frames with removable graphic prints would be an ideal solution in this scenario and the costs associated with this are reasonably low. We at Focos Displays have the privilege of offering high quality digital printing services which can help in this regard.

Content is Key

One of the few areas that business owners tend to lose focus is content. Information overload can confuse or mislead your clientele which would result in them being unable to decipher the message put across. Instead, focus on using a clean layout with a clear, concise message. This can go a long way in drawing more attention and clientele to your business.

Maintenance

Maintenance is another key factor in extending the shelf life of your new LED sign. This could be as simple as using a damp cloth to clean the sign or manually opening the sign to make sure there are no wiring or electrical issues. This can go a long way in reducing hazardous safety issues which may arise at a later date. You can rest easy knowing that every Focos Display sign we sell are CSA and UL certified, which are the industry standard when it comes to safety.

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