How to have an eco-friendly Christmas

How to have an eco-friendly Christmas

Tis the Christmas season again and as all the good folks at home begin to rifle through their attics for last year’s decorations, we at Focos Displays thought we could give out a few suggestions for making this Christmas a little more eco-friendly;

1) Buy local
While malls do their best in trying to drag you through their doors with awesome deals and discounts, local craft stores and Christmas markets always help bring a personalized touch to gift-giving. Plus you have the added benefit of knowing exactly who and where your hard-earned money is going to!

2) Reuse and recycle
If somehow those attic decorations don’t seem to pan out like they did the year before, you can always head down to the Goodwill or Salvation Army thrift store and browse their aisles for a wide selection of holiday decorations. Plus you’re buying from a place with a good cause, so it’s a win win for everyone involved.

3) Switch to LED
While you may gaze upon your old Christmas lights with nostalgia, it’s good to know that the newer Christmas lights made these days use LED bulbs which are 90 percent more efficient that traditional lights. They also last way longer than the regular fluorescent bulbs. Need we say more?

4) The gift of “Re-gifting”
While a lot of people turn their noses up at the thought of “re-gifting”, that is, to repackage a gift you received before, we actually think it makes perfect sense. Keeping something you don’t need is wasteful and passing on something which could be appreciated by someone else is a good idea. However, we recommend discretion on your part as not everyone can be game to this idea.

The power of a business card

Did you know that a business card is a very powerful accessory to have to market yourself? Here are a few suggestions to help you design the most suitable card for you and your business;

Design

The business card’s design is important and can go a long way in leaving a good impression on the other party. A business card should adequately put across to your target client what you want them to perceive about you. The design should be clean and simple to avoid cluttering the card while giving unique value to the customer who receives it. Although most business cards are the standard 3.5” x 2” size, creatively shaped cards or materials promote conversations and should be pursued depending on the nature of your business.

Message

The message written on the card should be clear and concise. Information such as your company name, logo, your name (title optional), and contact information should be written on the front of the card. While most cards will have the bottom side blank, it doesn’t hurt to add a little content to spruce things up. Placing a photograph of yourself on the card can go a long way in helping a client remember your name and face.

Presentation

Business card etiquette is important and differs depending on a client and their background. For example, in Asian countries, business cards are presented and received with both hands, read over and then placed on the table in front of you or into a wallet (placing a card into your pockets is considered offensive). The general rule of thumb is for business cards to be handed out after you introduce yourself to the other party. However, keep in mind that being too eager to give out a card can have a negative effect.

In conclusion, do not be afraid to be adventurous when designing your business card and do not hesitate to ask a designer for help and advice. As business practices and technology continue to advance, so does the art of business cards.

12 things you did not know about Christmas

Tis the Christmas season and while we all love Christmas, we were curious to know how many of us actually know much about this festival?

1) While Christmas celebrates the birth of Jesus Christ, there is no actual mention of December 25th in the Bible and many scholars believe that he was really born sometime in Spring.

2) Germans are considered to be the first people that brought trees into their homes during Christmas and decorate them with ornaments and lights.

3) Santa Claus is based off St. Nicholas, a priest from the 3rd Century who devoted his life to help the needy.

4) Santa Claus’s distinct red suit originated from a Coca-Cola ad in the 1930’s.

5) Rudolph the reindeer was a marketing gimmick created by a departmental store called Montgomery Ward to get children to buy their holiday coloring books.

6) Jingle Bells was originally performed as a Thanksgiving song.

7) To keep up with an overwhelming number of Christmas letters, the Canadian Post Office created a special zip code for Santa Claus called H0H 0H0.

8) The world’s biggest Christmas gift is the Statue of Liberty that was given to the USA by the French and weighed over 225 tonnes.

9) An average of 25,000 people in North America visit hospital emergency rooms each December due to Christmas-related decorating accidents.

10) The song “Silent Night” is the most recorded Christmas song in history with over 750 different versions available today.

11) Edward Johnson, a budding inventor who worked often with Thomas Edison, is credited with inventing the first-ever Christmas lights.

12) American scientists calculated that Santa Claus would have to visit 822 homes a second to deliver all the world’s presents on Christmas Eve, traveling at 650 miles a second.