The power of a business card

Did you know that a business card is a very powerful accessory to have to market yourself? Here are a few suggestions to help you design the most suitable card for you and your business;

Design

The business card’s design is important and can go a long way in leaving a good impression on the other party. A business card should adequately put across to your target client what you want them to perceive about you. The design should be clean and simple to avoid cluttering the card while giving unique value to the customer who receives it. Although most business cards are the standard 3.5” x 2” size, creatively shaped cards or materials promote conversations and should be pursued depending on the nature of your business.

Message

The message written on the card should be clear and concise. Information such as your company name, logo, your name (title optional), and contact information should be written on the front of the card. While most cards will have the bottom side blank, it doesn’t hurt to add a little content to spruce things up. Placing a photograph of yourself on the card can go a long way in helping a client remember your name and face.

Presentation

Business card etiquette is important and differs depending on a client and their background. For example, in Asian countries, business cards are presented and received with both hands, read over and then placed on the table in front of you or into a wallet (placing a card into your pockets is considered offensive). The general rule of thumb is for business cards to be handed out after you introduce yourself to the other party. However, keep in mind that being too eager to give out a card can have a negative effect.

In conclusion, do not be afraid to be adventurous when designing your business card and do not hesitate to ask a designer for help and advice. As business practices and technology continue to advance, so does the art of business cards.

LED Lighting vs Fluorescent Tube Lighting

Here at Focos Displays, we believe that LED light bulbs are the ideal long term solution for any lighting related topics. This assessment stems from rigorous and exhaustive testing done on our end. A side-by-side comparison of LED lighting systems with fluorescent T5 lighting systems have shown us significant differences in how these two systems line up which we have outlined below;

1) Shelf Life
Fluorescent light bulbs have a rated life span of upto 10,000 hours while LED light bulbs have a rated life span of upto 50,000 hours. Even at the end of its lifespan, LED light bulbs still run at 50% of its capability. To keep up with LED light bulbs, the fluorescent light bulbs would have to be replaced approximately 5 times.

2) Heat Transfer
Fluorescent light bulbs use heat to generate light while LED bulbs use energy to generate light. We see this time and time again with respect to our light boxes where the T5 light boxes tend to get warmer on touch compared to our LED light boxes which maintain a lukewarm temperature throughout operation.

3) Eco Friendly
Fluorescent light bulbs contain mercury and glass which are toxic for the environment. LED light bulbs on the other hand contain no harmful chemicals. They also do not emit any UV light which is common in fluorescent light bulbs.

4) Adaptability
Fluorescent light bulbs generally produce a cold blue or white light. LED light bulbs are more adaptable and are available in a wide range of colors and are ideal for use in any lighting environment.

5) Energy Utilization
LED light bulbs consume less power compared to fluorescent light bulbs. This results in lower energy costs for the end user. While fluorescent light bulbs are a cheaper upfront alternative, LED light bulbs provide significant long term cost saving benefits.

Thinking of purchasing a new LED sign – Here’s a few tips!

Purchasing a sign can be a pretty big deal so we have compiled a small list of tips to help you make the right choice;

Investing in the Right Sign

While there are many cheap options available on the market, it does not necessarily translate into a suitable sign for your brand or even for your business. While low-cost signage might help in the short run, it always pays to invest in a higher quality sign which would lead to less headaches and ultimately help serve your business on a long-term basis.

Choosing the sign that fits your business

It is vital that you choose the sign that best represents who you are as a business. This does not just involve selecting the right size and style but making sure the sign is optimally placed so that your customers have the best possible exposure. Deviating from these simple tips can prove costly and could result in expensive and time consuming replacements and modifications that may add up over time. At Focos Displays, we offer a variety of sizes and styles for you to choose from as well as suggestions on how to maximize your sign’s potential.

Prints for your Sign

One of the other key factors to take into account when purchasing a sign is how easy it can be to replace. This is essential if you are constantly changing the content that is displayed to your clientele. Using frames with removable graphic prints would be an ideal solution in this scenario and the costs associated with this are reasonably low. We at Focos Displays have the privilege of offering high quality digital printing services which can help in this regard.

Content is Key

One of the few areas that business owners tend to lose focus is content. Information overload can confuse or mislead your clientele which would result in them being unable to decipher the message put across. Instead, focus on using a clean layout with a clear, concise message. This can go a long way in drawing more attention and clientele to your business.

Maintenance

Maintenance is another key factor in extending the shelf life of your new LED sign. This could be as simple as using a damp cloth to clean the sign or manually opening the sign to make sure there are no wiring or electrical issues. This can go a long way in reducing hazardous safety issues which may arise at a later date. You can rest easy knowing that every Focos Display sign we sell are CSA and UL certified, which are the industry standard when it comes to safety.

12 things you did not know about Christmas

Tis the Christmas season and while we all love Christmas, we were curious to know how many of us actually know much about this festival?

1) While Christmas celebrates the birth of Jesus Christ, there is no actual mention of December 25th in the Bible and many scholars believe that he was really born sometime in Spring.

2) Germans are considered to be the first people that brought trees into their homes during Christmas and decorate them with ornaments and lights.

3) Santa Claus is based off St. Nicholas, a priest from the 3rd Century who devoted his life to help the needy.

4) Santa Claus’s distinct red suit originated from a Coca-Cola ad in the 1930’s.

5) Rudolph the reindeer was a marketing gimmick created by a departmental store called Montgomery Ward to get children to buy their holiday coloring books.

6) Jingle Bells was originally performed as a Thanksgiving song.

7) To keep up with an overwhelming number of Christmas letters, the Canadian Post Office created a special zip code for Santa Claus called H0H 0H0.

8) The world’s biggest Christmas gift is the Statue of Liberty that was given to the USA by the French and weighed over 225 tonnes.

9) An average of 25,000 people in North America visit hospital emergency rooms each December due to Christmas-related decorating accidents.

10) The song “Silent Night” is the most recorded Christmas song in history with over 750 different versions available today.

11) Edward Johnson, a budding inventor who worked often with Thomas Edison, is credited with inventing the first-ever Christmas lights.

12) American scientists calculated that Santa Claus would have to visit 822 homes a second to deliver all the world’s presents on Christmas Eve, traveling at 650 miles a second.